Modern Men in Enlarged Europe: Developing Innovative Gender Equality Strategies
The project “Modern Men in Enlarged Europe: Developing Innovative Gender Equality Strategies” aims at fostering sustainable change in gender identities by encouraging men to take up new and modern gender roles as well as overcome hegemonic masculinity. Hereby contributing to the implementation of the ambition of the Community Framework Strategy on Gender Equality. The project evolves around the use of paternity leave as a means to confront stereotypes on men and to develop new images of men as care-givers. The four participating countries represent four quite different situations, but share the common experience that men who take up new roles are a gain for the families, the enterprises and the societies in general.
The project seeks to strengthen international cooperation on gender mainstreaming policies, and to transfer knowledge and good practices at the European level in the most effective way. Methods to be used are trans-national activities such as exchange and dissemination of experiences and good practices through research, publications, contacts with media, network meetings, seminars, website, informational campaigns, action weeks, international conference.
Main project activities:
Documentary movie about men on paternity leave (produced in Malta).
Seminars, informational campaign and trans-national conference.
Dissemination of information about the project, research and investigation results introduced through articles, radio and TV broadcasts.
Publishing and dissemination of stories book.
Campaign related to Father’s Day in Lithuania.
National reports which were published on-line on the website in national languages and promoted by national partners.
This project actively involved mass media in all partner countries to encourage public discussions/attention and change in attitudes concerning men as care-gives, its aim was to overcome hegemonic masculinity stereotypes. Project also included creating the visual concept of the project. Lithuania developed an integrated promotion campaign through channels of TV, radio and press, and organised an event related to Father’s Day (postcards and posters), etc. Malta produced a short 15-20 minute documentary in Maltese which was disseminated on local television stations and was presented during the seminar which Malta held for policy makers, employers and related stake holders.
Sports, Media and stereotypes (SMS) – women and men in sports and media
This trans-national project involves five countries and aims to examine and promote change in the representation of women and men in the sports media. The media plays an influential role in creating images of both women and men. Sports coverage in the media is in many ways dominated by coverage of men’s rather than women’s participation, which can be mirrored in the general public perception that men are active and athletic, and women, by exclusion, are not. Studies have shown that girls frequently drop out of organized sports as teenagers and this has, at least to some extent, been explained by the absence of women as role models in the sports media. This project contributes to the knowledge of representation of women and men in the sports media in Europe as it aims to promote change in the stereotypes presented of both genders in this field. The partner countries will ensure comparison between countries with different cultures, all of which at first glance, appear to have in common small representation of women’s sports in the media.
The target audience of the project includes three distinct groups:
1. Sports reporters in print and broadcast media.
2. Sports instructors at schools, both elementary and secondary.
3. Sports coaches with teams, whether local, regional or national.
The target groups have been identified because of their great impact on 1) public perception of sports, and 2) influence on girls’ and boys’ participation and retention in organized sports past puberty
The project activities
1. Two studies will be conducted in all the participating countries to assess similarities and variations in representations of girls’ and women’s sports participation: study on the national and/or regional media coverage of women’s sports vs. men’s sports participation, and study on the participation of women and men in sports in each country.
2. Open workshop seminars. A transnational steering committee will be formed to lead the project. This group will meet five times, once in each country, during the course of the project to assess progress and share experiences. In conjunction with each steering committee meeting an open workshop seminar will be held, lead by a member of the national expert advisory group, where various elements and current developments in the project will be discussed. The media will be notified and invited to the seminar, as well as the target groups identified by each national partner (sports reporters, instructors and coaches, academics, students, etc.).
3. An expert advisory group. National expert advisory groups will be formed, including experts from the sports media, academia, and women’s sports in each country. The members of these groups will advise about the project issues, help to develop the training material and disseminate the project results. Each national advisory group will participate in the meeting held in its home country, in addition to working with the national partner throughout the project’s duration. All of these groups will furthermore meet twice over the project period, at the first and last meetings of the transnational steering committee, where their members will also participate in the final conference.
3. Training material will be developed using the information from the proposed comparison studies. At the conclusion of the project, each national partner in association with the national expert advisory group, will be expected to offer a pilot course in the partner country. This program will test the efficiency of the training material and how it can be implemented into everyday life. The material will be published and distributed to national sports authorities, sports universities, teachers’ universities etc. The volume of material published in each country will be assessed by that partner country.
4. Reports and website for the project will be maintained on the Centre for Gender Equality’s homepage. It will be kept available for a minimum of two years after the project’s conclusion.
Partners’ national reports will be published online in the appropriate languages and promoted by national partners.
The final report (in English) will be widely published and made available on the website.
5. Transnational conference:
Transnational conference will be held at the end of the project for sports reporters, coaches and trainers, where the training material will be presented.
Center for Equality Advancement, Lithuania
Austrian Federal Chancellery, Austria
University of Genoa, Italy
Faculty of Arts and Philosophy
University of Akureyri Research Institute
University of Akureyri Faculty of Social Sciences and Law (Media Studies Program)
Centre for Women’s and Gender Studies, University of Iceland
Gender montage: Paradigms in Post-Soviet Space
CEA has participated in the second stage of the program to create the second collection of documentaries. In May, the Center called for public competition for the best script, received six applications and selected the best project. The Center then organized several meetings with the selected film group, discussed and improved concept and script of the film and organized training for the group. In September, the script writer Zita Cepaite and film manager Teresa Zibuoliene participated in filmmakers’ workshop in Crimea (Ukraine)
The seminar “Gender and Popular Culture” (November 4-5) was the second part of the project series (Re)Marking Gender. This international interdisciplinary seminar aimed to analyze the representation(s) of gender in popular culture: advertising, television, religious tradition, everyday speech and world of technologies. The speakers of the seminar were gender and culture scholars from Lithuania and other countries.
Video film program.
The screening of video films submitted for the competition “Gender and Popular Culture” took place at Cinema center “Skalvija”. Films of eight authors-winners (out of 16 proposed) were presented and awarded.
The fashion show “Trans-parade: Fashion of Changing Gender” was performed by the Department of Textile of Vilnius Academy of Fine Arts took place in Gallery „Akademija”. It represented the costume collection and conceptual performance on the subject of trans-gender.
The project included four thematic articles translated or specifically written and published in the local cultural press:
1. Septynios meno dienos (art weekly), Lucy Tatman, “Innocence Demanded: Globalization and the Production and Consumption of (Female) Virginity”, Oct. 8, 2004
2. Literatūra ir menas (culture weekly), Anette Kuhn, “Womens’ genres: melodrama, soap opera and theory”, Nov. 5, 2004.
3. Kultūros barai (culture monthly), Anette Dina Sorensen, “Pornography and Gender in Mass Culture”, Nr.10, 2004.
4. Septynios meno dienos (art weekly), Laima Kreivytė, “S/he: Queer Images in Popular Space”, Nov. 12, 2004.
The article by Monika Krikštopaitytė “Advertising – the oasis of male ego” was specifically ordered for this project and published on Nov. 2, 2004 on the web portal www.delfi.lt to provoke interactive web discussion. Around 600 comments were received till Nov. 8, 2004.
Monitoring mass media.
Mass media showed a great interest to the project. Below are the main programs and publications about it:
6/11/04 – Lithuanian National Radio, First program, Program „Mes – moterys” (We –women) participated by M.Jankauskaitė;
12/11/04 – D.Tumpytė. „Gendre and Popular Culture: facts and probabilities”, Septynios meno dienos (arts weekly);
17/11/04 – Lithuanian National Radio, program „Klasika”. Participants: L.Kreivytė – About Queer Images in Popular Space;
17/11/04 – Lithuanian National Radio, First program. Program „Talks with Vanda Juknaite”. Participants: A.Žukauskaitė and M.Jankauskaitė.
19/11/04 – Lithuanian National Radio, program „Klasika”; „Preliudia” – participants: A.Žukauskaitė, A.Tereškinas, M.Jankauskaitė;
22/11/04 – Lithuanian National Radio, program „Klasika”. Program by V.Jauniškis „Pakelėje”. Participants D.Navikaitė, M.Jankauskaitė;
27/11/04 – Baltijos TV program „Šeštadienio rytas” (Saturday morning). Participants: A.Žukauskaitė, K.Klimka, M.Jankauskaitė;
May, 2005 – D.Navikaite. Seminar „Gender and Popular Culture”, Kultūros barai (culture monthly).
Open Society Institute (New York);
United Nations Development Program;
Ministry of Culture of Lithuania;
Royal Danish Embassy;
National University of Australia;
Printing house „Petro ofsetas”;
Cinema Center „Skalvija;
Vilnius Academy of Fine Arts
Gender mainstreaming in the work of municipality
The project “Gender mainstreaming in the work of municipality, activating the work of local communities in the area of gender equality” , was held in 2004-2005. This project focused on gender equality problems at the local level and promoting the active participation of community members addressing specific community concerns. Project activities have been fostered tolerance for diversity of people , project participants are introduced to the concept of gender equality conveying a positive experience of foreign countries .
The project consisted of five seminars in three Molėtų County communities : Balninkai , Inturkėje , Dubingiai . Joint seminar attendance – 157 listeners .
During the workshops, community members were aware of the gender equality law and its implementation that Equal Opportunities Ombudsman worked in and also of recent years statistics of Lithuania regarding gender theme. Project participants were provided of theoretical knowledge of gender representation in stereotypes , cultural assumptions of gender segregation in labour market, economic consequences of such a process . It was a discussion of the importance of the principles of gender discrimination in education of the younger generation , which also influences the development of the community .
During the seminars were given knowledge how using a 3R approach ( which is based on statistics and their use , with further action planning) it is possible to identify the gender inequalities in the community and ways to solve them , intensifying the work of its members . Participants were introduced to the foreign and other Lithuanian municipalities experience of 3R daily work. Participants were encouraged to put theoretical knowledge in practice through collection of statistical data, with group discussion, offering possible measures for solving problems.
Implementation of a project funded by the Ministry of Social Security and Labour and the World Bank’s Office in Lithuania .