Towards ethical media: overcoming gender stereotypes

Aim of the project: to promote ethical media and reduce derogatory language towards females. The project aims to initiate a broader public debate and encourage a more critical assessment of media-generated images and stereotypes.

This initiative will investigate the prevalence of derogatory language towards women in the Belarusian media in order to answer the questions about what meanings and images are established and associated with women in the media outlets. Efforts will also be made to raise awareness among the media representatives on the damage to society caused by derogatory language. The insights of the research will be presented to the public and a discussion among media representatives and experts on the ethical and gender stereotype-discouraging public discourse will be organized.

Duration of the project: 2018-05-15 – 2018-12-10

Project partner in Belarus: Belarusian Organization of Working Women

The project is implemented with the support of the Embassy of the Republic of Lithuania in the Republic of Belarus