Project

Modern Men in Enlarged Europe: Developing Innovative Gender Equality Strategies

The project “Modern Men in Enlarged Europe: Developing Innovative Gender Equality Strategies” aims at fostering sustainable change in gender identities by encouraging men to take up new and modern gender roles as well as overcome hegemonic masculinity. Hereby contributing to the implementation of the ambition of the Community Framework Strategy on Gender Equality. The project evolves around the use of paternity leave as a means to confront stereotypes on men and to develop new images of men as care-givers. The four participating countries represent four quite different situations, but share the common experience that men who take up new roles are a gain for the families, the enterprises and the societies in general.

 

The project seeks to strengthen international cooperation on gender mainstreaming policies, and to transfer knowledge and good practices at the European level in the most effective way. Methods to be used are trans-national activities such as exchange and dissemination of experiences and good practices through research, publications, contacts with media, network meetings, seminars, website, informational campaigns, action weeks, international conference.
Main project activities:
Documentary movie about men on paternity leave (produced in Malta).
Seminars, informational campaign and trans-national conference.
Dissemination of information about the project, research and investigation results introduced through articles, radio and TV broadcasts.
Publishing and dissemination of stories book.
Campaign related to Father’s Day in Lithuania.
Trans-national conference
National reports which were published on-line on the website in national languages and promoted by national partners.

This project actively involved mass media in all partner countries to encourage public discussions/attention and change in attitudes concerning men as care-gives, its aim was to overcome hegemonic masculinity stereotypes. Project also included creating the visual concept of the project. Lithuania developed an integrated promotion campaign through channels of TV, radio and press, and organised an event related to Father’s Day (postcards and posters), etc. Malta produced a short 15-20 minute documentary in Maltese which was disseminated on local television stations and was presented during the seminar which Malta held for policy makers, employers and related stake holders.